As the flooring industry continues to grow in popularity, the flooring industry has developed to a mature stage today and the competition is becoming more and more fierce. How to effectively expand sales channels is a top priority for major flooring companies.
Strong entry into the hardcover room With the introduction of more stringent market regulation, the property market has been further regulated. This poses certain challenges and opportunities for the flooring industry. First, the construction flooring industry is inevitably affected by the regulation of the property market. Secondly, the vigorous implementation of hardcover houses also stimulated the demand for flooring in the tooling market to some extent.
After many houses are finely decorated, the flooring industry is only a “head†in the building materials of real estate. As long as the products are done well, the price can be further improved and the profit space is still quite large. Therefore, the production of high-grade flooring is the future. A development trend is also a transformation opportunity for larger companies.
With the intensification of competition in the traditional home improvement market in the flooring industry and the further development of the national real estate control policy, the installation market has become saturated. Marketing may be a good choice for most floor companies.
Efficient use of network platforms The sales channels and platforms of the flooring industry have been mainly terminal stores, supermarket stores, engineering procurement, and home improvement purchases. In the past one or two years, the emerging network direct sales and online group purchase models have not yet been formed. In the brand awareness of floor-shaping, it also relied mainly on magazines, newspapers, outdoor advertising, TV commercials, exhibitions, and corporate events. The emergence and gradual maturity of online marketing is trying to break this law.
Floor companies must dare to try, find no breakthrough points in the original marketing strategy framework, and can't find any break-fixes and tricks. Then jump out of the original routines, find new ways in new worlds, and create new strategies. The height of vision, the height of new ideas to do the marketing of floor products and brand communication.
Floor industry figures said that at present, everyone is very optimistic about network marketing, are increasing investment in this area, in the future to see who can do it well, can network marketing from a concept, a slogan, truly develop into help the development of enterprises Important marketing channels.
Floor distributors have formed such a perception that publicly available quotes cannot form stable sales, and have to admit that transparent quotes do cause a certain store product to lose one sales opportunity, but this is not entirely due to customers getting a quote information.
Dealers in the flooring market have become accustomed to earning high profits. However, the era of network information has arrived and the market price transparency across the country has become a general trend. The era of relying on information asymmetry to earn high profits has also come to an end. Therefore, the network marketing channel is also an important market expansion channel for floor companies and will certainly grow in the future.
Increase the firepower of the rural market With the popularization of new rural construction and urbanization construction, there will be a huge gap in demand for building materials. Rural areas are the last of the building materials industry and the biggest business opportunity. Therefore, floor companies cannot afford to miss this rare opportunity period. Flooring companies should seize the opportunity to vigorously expand the township market to ease the competitive pressure in the first-line market. Small and medium-sized floor companies should also vigorously expand the rural market in order to seek a better space for development.
In the third and fourth floor flooring markets, local flooring brands have a greater advantage. Due to the long-term operation in the local area, a certain reputation and fixed consumer groups have formed, and product designs that are more suitable for local consumers have made local flooring brands more competitive.
On the other hand, first-tier flooring brands are bound to be suppressed by local local brands if they go to the countryside. First-tier flooring companies should change their thinking from the inside out, but from the outside to inside, use their own talents, research and development, equipment and other advantages, and develop new products that are closer to the market demand for the market demand of the third and fourth-tier markets.
The price elasticity of the third and fourth-line markets is large, but it does not mean that consumers just pay attention to prices and do not care about brands. First-tier flooring companies should cleverly integrate the brand's existing advantages and formulate effective communication strategies. Limited to the current state of the media in the third and fourth markets, outdoor and public transportation advertising will be better.
Strong entry into the hardcover room With the introduction of more stringent market regulation, the property market has been further regulated. This poses certain challenges and opportunities for the flooring industry. First, the construction flooring industry is inevitably affected by the regulation of the property market. Secondly, the vigorous implementation of hardcover houses also stimulated the demand for flooring in the tooling market to some extent.
After many houses are finely decorated, the flooring industry is only a “head†in the building materials of real estate. As long as the products are done well, the price can be further improved and the profit space is still quite large. Therefore, the production of high-grade flooring is the future. A development trend is also a transformation opportunity for larger companies.
With the intensification of competition in the traditional home improvement market in the flooring industry and the further development of the national real estate control policy, the installation market has become saturated. Marketing may be a good choice for most floor companies.
Efficient use of network platforms The sales channels and platforms of the flooring industry have been mainly terminal stores, supermarket stores, engineering procurement, and home improvement purchases. In the past one or two years, the emerging network direct sales and online group purchase models have not yet been formed. In the brand awareness of floor-shaping, it also relied mainly on magazines, newspapers, outdoor advertising, TV commercials, exhibitions, and corporate events. The emergence and gradual maturity of online marketing is trying to break this law.
Floor companies must dare to try, find no breakthrough points in the original marketing strategy framework, and can't find any break-fixes and tricks. Then jump out of the original routines, find new ways in new worlds, and create new strategies. The height of vision, the height of new ideas to do the marketing of floor products and brand communication.
Floor industry figures said that at present, everyone is very optimistic about network marketing, are increasing investment in this area, in the future to see who can do it well, can network marketing from a concept, a slogan, truly develop into help the development of enterprises Important marketing channels.
Floor distributors have formed such a perception that publicly available quotes cannot form stable sales, and have to admit that transparent quotes do cause a certain store product to lose one sales opportunity, but this is not entirely due to customers getting a quote information.
Dealers in the flooring market have become accustomed to earning high profits. However, the era of network information has arrived and the market price transparency across the country has become a general trend. The era of relying on information asymmetry to earn high profits has also come to an end. Therefore, the network marketing channel is also an important market expansion channel for floor companies and will certainly grow in the future.
Increase the firepower of the rural market With the popularization of new rural construction and urbanization construction, there will be a huge gap in demand for building materials. Rural areas are the last of the building materials industry and the biggest business opportunity. Therefore, floor companies cannot afford to miss this rare opportunity period. Flooring companies should seize the opportunity to vigorously expand the township market to ease the competitive pressure in the first-line market. Small and medium-sized floor companies should also vigorously expand the rural market in order to seek a better space for development.
In the third and fourth floor flooring markets, local flooring brands have a greater advantage. Due to the long-term operation in the local area, a certain reputation and fixed consumer groups have formed, and product designs that are more suitable for local consumers have made local flooring brands more competitive.
On the other hand, first-tier flooring brands are bound to be suppressed by local local brands if they go to the countryside. First-tier flooring companies should change their thinking from the inside out, but from the outside to inside, use their own talents, research and development, equipment and other advantages, and develop new products that are closer to the market demand for the market demand of the third and fourth-tier markets.
The price elasticity of the third and fourth-line markets is large, but it does not mean that consumers just pay attention to prices and do not care about brands. First-tier flooring companies should cleverly integrate the brand's existing advantages and formulate effective communication strategies. Limited to the current state of the media in the third and fourth markets, outdoor and public transportation advertising will be better.
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