In the overall wardrobe industry, many dealers always complain that corporate advertising support is not strong enough, brand awareness is not high, and consumers cannot grasp the heart. As everyone knows, strong support is also inseparable from the efforts of the dealers themselves, and can not be separated from the management and services of terminal sales. Therefore, dealers who want to convert ordinary target customers into brand loyal customers in the sales process must go through at least the following five stages. The following Nelson sliding door wardrobes will share the customer characteristics and brand as each stage. What kind of work do we have for the operator?
The first stage: the target sales customer group. The amount of customer information that a brand has in the local market directly determines the number of its target customers, and the overall wardrobe is a industry that consumers are not paying attention to. As long as the owners do not have renovations, they will rarely pay attention to this industry, especially for brands and products. In the early stage of sales, our business will investigate the local market and target the target sales customer group at each stage according to the positioning of its own brand.
The second stage: the potential customer group. Locked through the target customer group in the first phase. Convert target customers into potential customer groups. At this stage, the dealer needs to advertise the target customer group to promote the brand's popularity. Target the customer base to know and understand the brand through brand advertising. The customer group at this stage is called the potential customer group.
The third stage: the intended customer group. Through the placement of advertisements, customers in the target market know and understand the brand and know the positioning of the brand in the industry. Customers can choose our own brand according to their own consumption ability, identity, and taste for life. This type of customer has two conditions, 1, to do the overall wardrobe. 2, to do high-end brand overall wardrobe. The two customers who choose one of the two are finally determined to be the intention consumers of their own brands.
The fourth stage: the standard customer group. Consumers finally go to the store to have a comprehensive understanding of the brand, product features, product details, product style, design, home improvement color matching and brand services, identify their own brands and have the economic strength to consume their own brand customers.
The fifth stage: the old customer group. Many brands end up dying at this stage. Due to the low barriers to entry in the overall wardrobe industry, the market is mixed, providing opportunities for some unconstrained businesses. What consumers feel in the first four stages is perceptual. Only when the merchant installs the product into the customer's home, the consumer knows the pros and cons of the product and brand after finally using the product. The old customer group we divide it into three parts. The first part of the customer: consume their own brand and no longer choose their own brand when they need it next time. The second part of the customer: When they consume their own brand, they may choose their own brand again next time. The third part of the customer: When they consume their own brand, they will definitely choose their own brand again and will recommend it to their relatives and friends. Whether a brand can continue to develop depends on the maintenance of old customers at this stage.
It can be seen that the target customer is transformed into a loyal customer. Not only the unilateral advertisement of the whole wardrobe enterprise, but also the terminal sales management and service is the key to the ultimate success. The three are indispensable.
4.0MM SPC Vinyl Flooring can be easily installed on different type of floor base, either concrete, ceramic or existing flooring;
It`s formaldehyde free, completely safe flooring covering materials for both residential and public environment.
UV coating is a very important and necessary processing for SPC Flooring (Rigid vinyl plank), which is processed after the extrusion or lamination and before profiling (chamfering).
The main reasons for UV coating on SPC flooring (Rigid vinyl plank) are as to enhance the surface wear-resistance feature, we use 0.3mm (12mil) or 0.5mm (20mil) wear-layer on our SPC Vinyl Flooring to make it strong wear-resistance for heavy traffic or home using.
4.0MM SPC Vinyl Flooring,Wood Patterns,PVC Vinyl Flooring,PVC Dry Vinyl
GreenOmni Surface Co., Ltd , https://www.greenomnifloors.com