Since the beginning of the 1990s, smart homes have been born in the market as the frontiers of high-tech applications in the home industry. But over the past decade or so. The concept of smart home in the home market is still "not warm", and the smart home industry seems to remain at the conceptual level.
Although the smart home has not been accepted by too many consumers after years of brewing, the enthusiasm of the â€œgiantâ€ in this field has not diminished. Recently, the Broadlink series of products from Jingdong Investment for the smart home field was officially approved. This is also the second time that Suning launched the â€œSuning Private Homeâ€ smart home solution in 2012, and another high-profile company â€œinvolvedâ€ in the smart home field. Recently, the Broadlink series of products from Jingdong Investment for the smart home field was officially launched, and its concept is to enjoy smart home convenience at a low cost.
According to relevant forecasts, as the overall smart home industry continues to mature, the market will continue to expand. By 2015, the global smart home market will reach $124 billion. The forecast pointed out that 2016-2017 will be the beginning of the high-speed development period of the domestic smart home industry. In 2017, the market scale of China's smart home industry will recognize 8 billion yuan. To this end, many smart home integrators are competing to seize market opportunities.
In 2011, a brand called Anxin Smart Home has been stationed in the home, but was withdrawn at the beginning of 2013 due to sales. A survey of the market over the past two years shows that consumers have a strong curiosity about smart homes, but for a variety of reasons, consumers are generally unacceptable.
Due to the existence of industry-standard, unbranded, market research and development chaos, high installation costs, and difficulties in after-sales maintenance, today's smart homes can only face non-mainstream people. In the market research, it is found that the average consumer's need for the overall smart home is generally not high. The basic functions accept the connection and control of the remote control of the home's lights, air conditioners, etc., and then the smart door lock or camera and warning system. The price acceptance is around 20,000 to 20,000. And a whole set of smart home systems, installed as low as several hundred thousand yuan, more than a million yuan, the price of raising is unacceptable to ordinary consumers.
In addition to the lack of standards and the confusion of market research and development, another serious problem with smart homes is the break of the after-sales service chain. Many practitioners believe that smart home is not a "single hammer sale", long-term maintenance is required in the later stage of sales, and this part of the cost is very high, many manufacturers can not afford.
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