Ai Xier Technology Co., Ltd. is a high-tech enterprise specializing in the R&D, production and sales of smart toilet body cleaners. It brings together a large number of domestic and foreign top-level electronic and electrical products research and development experts, marketing management professionals and a strong and perfect after-sales service team. . Ai Xier people are committed to the company's precise, precise and precise concept from material selection to production and transportation. It truly allows consumers to enjoy the exquisite life led by intelligent electronic bathroom equipment.
[Reporter] How many stores does Ai Xiir currently have in Tianjin? In the second half of this year, is there any plan to continue to expand the scale and increase the storefront?
[Deng Yanfei] Ai Xier now has nine stores in Tianjin, and our storefronts are not the same as those of ordinary bathroom products. Since in China, the development of new real estate in each city will not exceed 10% of the old city every year, then we will focus on the remaining 90%, that is, the family that has been renovated. In order to attract this part of the consumers, we have set up the store in the big stores such as Tesco and Wumei. Although the merchants at the beginning of the store will feel that it is not very harmonious to let us enter the store, they will tell them. Some examples from abroad, and explained the practical benefits that our products will bring to the people. This kind of cooperation model has indeed caused a lot of repercussions, and has also been favored by a large number of ordinary people. It can be said that the effect is very good. . In the future, our store will definitely open more and more, because this is also a way to increase brand exposure.
[Reporter] In the second half of 2011, what new products will Ai Xier launch? What are the characteristics of new products? Please brief us.
[Deng Yanfei] At present, the biggest feature of our latest products is that there is no water tank, the template is imported from South Korea, and we also introduce the most advanced technology to produce the body cleaner for the waterless box. The biggest advantage of this type of body cleaner is that the water will not break, the water temperature will remain constant, and it is more convenient for customers. This product will be our main product in the second half of Ai Xier.
[Reporter] In 2011, affected by the property market regulation policy, the situation facing the home market is very serious, so is Ai Xier affected by the big environment?
[Deng Yanfei] As the downstream industrial chain of real estate, the home industry will definitely be affected by the regulatory policies. But for us, Ai Xier, the impact is not big. Because our target group is not a newly renovated owner, what we advocate is: â€œThe toilet is replaced by a cover to create a quality of lifeâ€, that is, simply changing the lid of the toilet will improve the quality of the home life. What we are concerned about is how to improve the quality of ordinary people's daily home life. It is not simply to provide products to newly renovated owners. Therefore, from this perspective, we have not been greatly affected.
[Reporter] How do you think about the future development of smart bathroom?
[Deng Yanfei] Although many well-known sanitary ware brands have been trying to touch smart bathroom products in recent years, it is necessary for domestic consumers to have a deep understanding of such products for some time. Just like in South Korea and Japan, the popularity of smart body cleaners is very high, almost every household appliance. Not only that, but also hotels and public toilets. In China, as people's living standards continue to improve, everyone's requirements for hygiene products will also increase. In the past few years, the target customer base of the smart body cleaner may be targeted at high-end customers, the audience is very limited, and the small number means high cost.
So in the face of such a situation, what we are thinking about and what I'm doing is to make the body cleaner popular. In fact, every bathroom company knows that smart bathroom products will become popular in the future, but it is only The length of time. So what is now in front of us is how to shorten this time as much as possible. First, we need to change the consumer ideology of the people and spread the relevant product knowledge so that consumers can clearly know what tangible benefits these products can bring to the family. This is why Ai Shi has been promoting our products. We want to let everyone know: Who needs to use our products; what will be used after use; what health effects will be exerted on the body, etc. Secondly, because the price of smart bathroom products is relatively high in the traditional concept of everyone, then if we want to make the products popular, the price positioning is also very important. Only the average consumer can accept the price of such products. Get a wider range of popularity.
In addition, as the body of the body cleaner is still not mature yet, we hope that the peers can work together to make the cakes in the market bigger, because only in this way, everyone can share the same taste, otherwise it will only be limited. Resources are not a good thing for themselves and other peers.
[Reporter] Based on your industry experience, how long will the smart bathroom industry really mature?
[Deng Yanfei] At present, smart bathroom products are more acceptable in coastal cities like Beijing, Shanghai and Tianjin. I think that after three years, the penetration rate will increase. We have already started to enter the hotel in Chengdu, which shows that the popularity of our products is still very good. Because the hotel belongs to the service industry, it has to serve the habits of every customer. If the hotel begins to accept our products, it means that the Ai Xier products have been popularized to some extent.
[Reporter] As consumers' consumption behavior in the home market becomes more and more rational, the brand's reputation and popularity are very important for consumers. You just mentioned that the promotion and promotion of products is very important. From the current situation, has Ai Hill's popularity in the Tianjin home market reached your expectations?
[Deng Yanfei] I can give an example of this problem. Before our company organized to go to Jixian to play, as long as our company's banner was played out, there would be people who know us, which is also the result of our long-term focus on brand promotion. Tianjin, as the headquarters of our company, we must let the people here know our brands and products, which is one of the key points for doing a good brand.
[Reporter] What do you think is the biggest competitive advantage of Ai Xier in the industry?
[Deng Yanfei] I think that to be a good product, technology is not the biggest problem. The key is how to use your marketing model to show your products to consumers and then buy your products. Second, the positioning of the product should be clear. At present, our company's products have two series: Jie Liya and Ai Xier. The former is positioned at the low-end and the latter is positioned at the middle and high end, which can meet the different consumer needs of different consumer groups.
From the current situation, we have always maintained a leading position in the industry. Although some sanitary ware companies are also doing this product, most of them are based on the product line. From a professional point of view, it is certain There is a certain gap with us. Whether it is the investment in product development, the investment in brand promotion, etc., we are far ahead.
[Reporter] In addition to the marketing model and promotion investment, what are the characteristics and highlights of Ai Xier in terms of service? Please brief us.
[Deng Yanfei] We are doing smart bathroom and smart body cleaner, and we are pursuing the word "professional". Because we specialize in manufacturing such products, we have the advantage that other sanitary companies do not have. Secondly, each of our agents requires that the after-sales service be completed within 24 hours to solve the problem. In addition, if the customer's home uses other brands of smart bathroom products, if there is no problem after the problem is solved, then we will also repair it. In the long run, on the one hand, it will pave the way for our brand, on the other hand, let the people have confidence in our entire industry. In short, if we want to be a smart cleaner, we need to take some social responsibilities and set a benchmark for the industry, which is beneficial to ourselves and the industry as a whole.
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