On October 22, 2017, the Tmall Smart Door Lock Industry Standards Conference was grandly opened at the Shanghai National Convention and Exhibition Center. The conference was hosted by Tmall, and the five smart lock brands of Deschman, Silitch, Asia Pacific Tianneng, Cadiz and Golden Finger Code were jointly organized by the Ministry of Public Security, Tmall, Alibaba Cloud, Smart Lock Industry Association and Major brand owners, around the theme of “lock to place, ideal lifeâ€, jointly explore the status quo and future of the industry, authoritatively release the industry standard of smart locks, and convey the new concept of smart home ecology.
Security is undoubtedly the primary appeal of users for door locks. The release meeting firstly analyzes the status quo of door lock security problems brought by the Ministry of Public Security. Through many typical door lock security accidents, it can be seen that family safety and property safety are receiving much attention. Volkswagen's demand for security products continues to increase, and the smart door lock industry has emerged. It is worth mentioning that Tmall Smart Lock will also provide solid data security by Alibaba Cloud. Compared with traditional keys, the security of smart door locks is quite mature. Its excellent anti-theft performance and remote reporting function ensure better family protection. Safety.
According to the industry data report jointly published by the Smart Lock Industry Association and the media at the press conference, smart door locks have become a blue ocean of consumption. In the face of a wide variety of smart door lock products on the market, consumers often choose difficulties. It can be said that the current market is still chaotic, and there is a need for a unified industry standard to guide manufacturers, so that consumers have a better basis to select high-quality smart door locks.
Focusing on such consumption pain points, at this conference, Tmall has joined forces with the Ministry of Public Security, the Intelligent Lock Industry Association, and a number of smart door lock manufacturers to jointly release the industry standard for smart locks, bringing new trends to the industry. The standard has established a relatively uniform quality price system to effectively regulate the smart door lock industry, thereby rectifying the chaos in the industry, guiding the sustainable development of the industry, and steadily maturing.
In addition to strict quality control of smart door locks, Tmall will also provide free installation, three-year warranty, trade-in, anti-theft insurance and other quality services, further ensuring consumer rights, boosting market purchasing confidence and promoting more Users choose smart door locks to help the industry thrive.
Smart Door Lock As an introductory product for smart homes, Tmall is committed to opening the smart home market with smart locks through successful launches, promoting consumption upgrades with industry-standard upgrades, and building a new smart home eco-concept for convenience. The comfortable and humanized experience allows thousands of families to enjoy a high quality and ideal life.
In addition, for the upcoming Tmall Double 11 Global Carnival, the smart door lock has reached the peak of the whole year's sales. The various brands are gearing up and carefully prepared for the new half-year. The new product will be unveiled at the beginning of the 10.20 Tmall pre-sale event. Black-tech new products such as face recognition lock, Ali intelligent network lock, remote visual and mobile phone Bluetooth-enabled fingerprint lock will be concentrated in the Tmall double 11 start, Tmall will pass the double 11 this grand carnival feast, let tens of thousands Chinese family consumers really enter the smart new life of “keyless familyâ€.
Editor in charge: Zhou Lingling
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