Speaking of the development of panel furniture, we will definitely think of solid wood furniture. This pair of small partners, who are both competitive and cooperative, always grow with each other. The price of panel furniture is relatively cheaper than that of solid wood furniture, and its color and texture mainly depend on the effect of veneer. Therefore, there are many changes in this aspect, which can give people various feelings. Changes in shape design have given the market more options.
The combination of panel furniture parts usually uses various metal hardware components, and assembly and disassembly are very convenient. However, so much of the panel furniture has been unusually unpopular in recent years. Recently, due to the negative news of individual panel furniture companies, it has also caused hot debates in the industry. For the confusion and pain in the transition period, the author believes that there are many factors that have not been fully considered, so we cannot simply attribute the problem to a specific problem in a sub-sector.
Confusion and pain
If it is traced back to nearly a decade from the end of the 1990s to 2012, it can be regarded as the "golden age" of panel furniture in the industry. People go to furniture stores to see the most is plate furniture, and more than half of the entire store, at least 1/3. And the mall’s prime location is mostly occupied by panel furniture. Now this kind of grand occasion is long gone, and now solid wood furniture has replaced the panel furniture as the absolute protagonist of the furniture market.
In the past three years, taking the Shenzhen Furniture Fair as an example, the panel furniture has gradually shrunk from the size of the three pavilions to one pavilion. At present, although the arrangement of the pavilions occupies a golden position in the pavilions, it can be seen from the combination of soft furniture. Embarrassing embarrassment. Judging from the exhibitors' situation, it has been difficult to see the “crowd crowd†in the past. In contrast, solid wood furniture has risen suddenly, increasing from one hall to three halls this year, frantically eroding the share of panel furniture.
On the other hand, solid wood furniture that has been overshadowed by panel furniture has now become one of the core positions of major home stores with its stable development strategy in recent years, and the number of stores is gradually increasing. Take Guangzhou Meikailong as an example, the entire shopping mall has a number of solid wood furniture brands, and panel furniture is nearly half. If you compare monthly sales performance, the advantages of solid wood furniture are more self-evident. The reason is, is it true that the market-crippled panel furniture really is environmental protection?
Here, I also give the readers a look at popular science, the distinction between solid wood and panel furniture. In general, solid wood furniture refers to furniture made of natural wood. The surface of such furniture can generally see the beautiful patterns of wood. Solid wood furniture is generally painted varnish or matte paint to show the natural color of wood. Solid wood furniture is generally divided into two categories, one is a pure solid wood furniture, furniture, all timber is solid wood, including the desktop, wardrobe door, side panels are made of pure wood, do not use any other form of wood-based panels.
It is understood that pure solid wood furniture requires high technology and materials, and the selection of solid wood, drying, splicing, patchwork and other requirements are very strict. If one of the processes is not strictly followed, cracking and loosening of joints may occur at small scales, and the entire set of furniture may be deformed or even unusable. The other is imitation solid wood furniture, from the appearance point of view is a solid wood furniture, wood natural texture, feel and color are exactly the same as solid wood furniture, but in fact is a mixture of solid wood and wood-based panel furniture, that is, the top side of the side panel, bottom, separated Boards and other components are made of veneer-laminated chipboard or medium-density fiberboard. Doors and drawers are made of solid wood.
The panel furniture refers to the furniture made by the process of surface veneering by medium density fiberboard or particle board. A large part of this kind of furniture is wood grain simulation furniture. Some veneers sold on the market today are more and more realistic, gloss, feel and so on, of course, the price of fine products is also very expensive.
Plate furniture is generally favored by young consumers because of its richer and more varied shapes. However, the use of particleboard in panel furniture is more concerned with the environmental issues of adhesives, and there are sometimes quality problems. However, plate furniture now produced by regular manufacturers can basically meet the national environmental protection standards. However, from time to time, there are also fishnets that cause consumers to panic. Therefore, the environmental protection of furniture cannot be judged simply by solid wood and plate type, but the quality of furniture should be based on the merits and demerits of the products provided by the brand.
90 can save plate furniture?
In 2013, the sales of panel furniture gradually declined due to the influence of the green and environmental protection properties of solid wood furniture. The biggest concern for many consumers who do not choose flat furniture is environmental protection. “There are certain concerns among consumers that are natural. In fact, as long as the panel furniture is produced through modern equipment, it can fully meet the current environmental protection requirements.†An insider told the author that the market has a magnifying effect on all kinds of negative news, leading to The main reason for this type of furniture facing survival problems is that people's consumption concept has a problem.
From the perspective of economic development, with the massive exploitation of solid wood resources, solid wood furniture will inevitably be less and less, and based on the prevailing phenomenon of domestic pre-house marriage, the demand for furniture has a certain amount of support, and in the future, Solid wood will be difficult to sustain on the supply. On the other hand, the majority of people who prefer solid wood furniture are 60s and 70s, while 80s and 90s are now the main consumers. They prefer modern style furniture products.
The author believes that solid wood furniture has been advancing rapidly in recent years, and its continuous improvement in design and environmental protection has contributed to it. Therefore, for panel furniture companies, they see the changes in the market and continue to introduce multiple styles of products. To adapt to different consumer needs.
Compared to the upsurge of neo-classical furniture and solid wood furniture in 2013, the status of plate furniture has indeed been shaken. In recent years, many furniture manufacturers and ** have focused on "green" and "environmental protection" in guiding the consumption of furniture. Many viewpoints believe that only solid wood furniture is absolutely safe and reliable, which also provides the most popular solid wood furniture. The important theoretical basis.
The variable is still there, but it will not be a decline
The author believes that from the perspective of years of market development, no one can replace wood furniture and panel furniture. It is just a process of shifting. Nobody can tell because of the future development. After all, the variables remain.
Today, although many plate-type companies have started to invest in the production of solid wood furniture, this can only show that the company has increased the diversity of products, so that consumers have more choices. As for the future trend of the furniture market, it is difficult to say clearly. But one thing is clear: Regardless of future market development, the direction of heavy brands, quality and consumer satisfaction will not change.
From the corporate perspective, the future of panel furniture can be innovative in terms of products, marketing, management, etc., to go beyond the development path of differentiation, and fully develop around the individual needs of consumers, such as providing customized services, e-commerce, etc. To fully tap the potential of the panel furniture industry.
Therefore, the thin and thick profits of the panel furniture are inextricably linked with the sales and operation modes of the company. Some manufacturers believe that furniture furniture has low profits, but they spend a lot of money to establish channels. The input-output ratio is too small and the cost recovery time is too long. Therefore, plate furniture manufacturers rarely have a perfect independent marketing system, and sales channels mostly take the mode of joining or acting. With the establishment of an independent marketing system, companies can save channel construction costs when distributing goods. Savings on the one hand can give back to consumers on the one hand, and they can become profit growth points on the other.
From a market perspective, panel furniture has always been a popular form of furniture on the market. At present, the market is still under pressure due to high cost and low price. The consumer demand for panel furniture in the industry has generated a lot. It is doubtful that if you want to better change the status quo, you need to seek better changes through multiple ways of developing products and upgrading brands and changing models.
In addition, in the view of many people in the industry, while the panel furniture is facing a huge environmental pressure; the other is the solid wood furniture puzzled by the shortage of wood species, the price is high, perhaps the market's continuous change can bring for the two major furniture and wood panel camp New opportunities and challenges. I believe that in this era of change, only the constant courage to innovate and meet consumer demand is the key to the long-term development of the two camps.
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