Speaking of Cheng Bingjin, I think everybody is very familiar with it. It is a straightforward character and a good fortune. It also has a long life and lived more than a hundred years old until the collapse of Wu Zetian regime. , and experienced hundreds of battles throughout his life, but he has never been injured. He is enshrined in the name of Fuxing in later times. Cheng Jiejin's most consistent and most proud trick is the famous three-and-a-half trick. Which three strokes and a half? Many of the arguments are nothing more than a few key actions such as squats, sweeps, slashes, and slaps. It is indeed the essence of the axe method. It is simple and practical. In the fight, Cheng Bingjin’s first three axes and half were very powerful and many opponents quickly collapsed; but as long as they stood undefeated, they almost became Cheng Bingjin. Therefore, Cheng Bingjin’s axe can be said to be a test stone. Those who cannot resist can’t enter the hero’s ranking.
Looking at the grass-roots agricultural dealers, that is, rural agricultural dealers, the team has grown from small to large, and the number of operators has changed from small to large. The reasons for this are as follows. First, the threshold for the agricultural industry is low, and the rural market is not easily regulated and easily accessible. . Wholesale a few boxes of pesticides or a few packets of seeds, pull a few tons of fertilizer, do not open the office can do it. The second is the country's liberalization of the agricultural resources market (fertilizer and seeds have been released, pesticides are immediately released), so that more people enter the industry. According to the author's understanding, the original village had only one or two fertilizer distributors. Now that there are 3 to 5 households in a village, it is not unusual. In 2011, there were actually 8 fertilizer dealers in a village in Niutun Town, Huaxian County.
The astonishing expansion of grassroots dealers has directly led to the result that competition is. The methods of competition are also diverse, ranging from individual competition to group competition, from product competition to brand competition, from price competition to service competition. Originally, competition is a good thing. After all, does the fittest survive? It can be found in the author's survey that the grass-roots dealers' competition is the lowest-level competition method, which is simply three strokes and half.
The first move: the price. As more and more grass-roots dealers, in order to seize the market price each other, you lower prices, I am lower than you, for conventional fertilizers, such as urea, calcium and some dealers do not earn a penny to sell, There are even individual dealers who are willing to lose money to sell. A bag will be sold for a few dollars. These conditions will make dealers' profits increasingly thin. If they do not operate well, they may cause a modest loss. The author also interviewed many dealers. As long as the issue of annual income is concerned, most dealers are reluctant to go into details, and they are more willing to leave their unsatisfactory tastes to their own tastes.
The second measure: credit sales. Selling is the most troublesome issue for dealers. The origin of credit sales is this reasoning. Many of the grassroots distributors have created a direct result that is a complex and diverse brand. Too many brands are not an option for the majority of farmers. The first is that they don’t believe in the quality of the brand and they are accountable. This credit method should be the initial credit sale. But now the way of credit sales is changed. As more and more dealers, many distributors are actively selling fertilizer to farmers, in order to occupy the market. Competitors see the business on the side of the market as a result of credit sales, and they also follow suit. In some places, it has even evolved so long as you open the door and send fertilizer to your home without paying cash. This became everyone's embarrassment. The market that does not write off itself is gradually becoming smaller, which is tantamount to chronic suicide. Selling credit to dealers for capital turnover may easily lead to capital chain breaks that are also chronic suicides! Recently, the author visited several grass-roots dealers, and they are generally the best performers in the local community. Every time he hears a lament, he can't do it. It's not because the product is guilty. It's because the account that was sold out is not up. Seeing the price of chemical fertilizers once and again without money to purchase, they missed the best business opportunities. Without low-cost sources, there would be no greater profits. Only those who were guarding the bills were afraid to cry.
The third measure: delivery. Speaking of this move, there may be many colleagues who think that what I said is a bit far-fetched. Delivery is a good thing for the majority of farmer friends. After all, distributors are engaged in service, and delivery is also a good service method. I really agree with this statement. But what I mean by delivery is the delivery of changed taste. Too many competitors, in order to preemptive, to seize the market, many of the "mind" dealers began to pull fertilizer on the street as long as it is open to the door delivery, money can not have money. I do not know this is the so-called "delivery" and let farmers lose the opportunity to go to the agricultural shop to see the goods than the goods, the saying goes "good shopping than the three do not suffer." The farmers also enjoy it, and when they use fertilizer, they make a phone call to let the distributor send the chemical fertilizer to the field, eliminating the time to pull fertilizer. The goods that are often sent to the front door are the most profitable goods for the dealers, and are even mixed with counterfeit goods. Some distributors "opened up" their outlets because of delivery, and another part of them would also be surrounded. Farmers' friends are happy. I'll give you delivery. I don't want to deliver. The dealer became a porter.
The third half: Fudge. According to Qin Shubao's instructions, the legendary Cheng Bingjin’s half strokes were created from the first three strokes and did not become complete moves. So call it a half stroke. The author said that the third half of the dealer is also created from the first three strokes. Above, we mentioned that the series of services such as price reduction, credit, and delivery must center around a single center, which is "profit." Conventional, popular products have no profit at all. At this time many dealers have come up with a high-profit approach, selling informal fertilizers, such as the selling point of the small factory production of stolen content of compound fertilizer, and then even selling fake fertilizer. In order to achieve their own high profits. It is not easy to completely ignore the farmers’ hard-earned money. In the author's interview with the countryside, I also found many such products. Even the regular logos and addresses are not available. The author also asked many dealers what they did. They said that the results are exactly the same. They are some "harvest farmers are not harmful to farmers," "content is not enough, but not false "Such words.
Writer here is very angry. Although Cheng Jiejin’s three strokes and half are used in series, they are the essence of the axe. And what are the dealers after the three strokes are used up? In the picture, only the "closed door" is left. According to the author's understanding, some dealers have withdrawn from the stage of agricultural resources in the past two years. Most of them are half-finished and no tricks are used. The strength of dealers who rely on service and integrity has exceeded the boundaries of three strokes and half. This group of people does not fight prices with "three strokes and half" people, but fights quality, fights services, and relies on "word of mouth" to occupy their own territory in the field of agricultural resources. Here is a common example: As an ordinary consumer, when we buy goods on shopping websites, is the price the only decisive factor? of course not. Even if the products are the same, apart from the price, we have to look at the credibility of the stores and the evaluation of consumers. The decisive role for the purchase is often the credibility of the store and the consumer's evaluation, although the selected store price may not be the lowest.
Looking at the grass-roots agricultural dealers, that is, rural agricultural dealers, the team has grown from small to large, and the number of operators has changed from small to large. The reasons for this are as follows. First, the threshold for the agricultural industry is low, and the rural market is not easily regulated and easily accessible. . Wholesale a few boxes of pesticides or a few packets of seeds, pull a few tons of fertilizer, do not open the office can do it. The second is the country's liberalization of the agricultural resources market (fertilizer and seeds have been released, pesticides are immediately released), so that more people enter the industry. According to the author's understanding, the original village had only one or two fertilizer distributors. Now that there are 3 to 5 households in a village, it is not unusual. In 2011, there were actually 8 fertilizer dealers in a village in Niutun Town, Huaxian County.
The astonishing expansion of grassroots dealers has directly led to the result that competition is. The methods of competition are also diverse, ranging from individual competition to group competition, from product competition to brand competition, from price competition to service competition. Originally, competition is a good thing. After all, does the fittest survive? It can be found in the author's survey that the grass-roots dealers' competition is the lowest-level competition method, which is simply three strokes and half.
The first move: the price. As more and more grass-roots dealers, in order to seize the market price each other, you lower prices, I am lower than you, for conventional fertilizers, such as urea, calcium and some dealers do not earn a penny to sell, There are even individual dealers who are willing to lose money to sell. A bag will be sold for a few dollars. These conditions will make dealers' profits increasingly thin. If they do not operate well, they may cause a modest loss. The author also interviewed many dealers. As long as the issue of annual income is concerned, most dealers are reluctant to go into details, and they are more willing to leave their unsatisfactory tastes to their own tastes.
The second measure: credit sales. Selling is the most troublesome issue for dealers. The origin of credit sales is this reasoning. Many of the grassroots distributors have created a direct result that is a complex and diverse brand. Too many brands are not an option for the majority of farmers. The first is that they don’t believe in the quality of the brand and they are accountable. This credit method should be the initial credit sale. But now the way of credit sales is changed. As more and more dealers, many distributors are actively selling fertilizer to farmers, in order to occupy the market. Competitors see the business on the side of the market as a result of credit sales, and they also follow suit. In some places, it has even evolved so long as you open the door and send fertilizer to your home without paying cash. This became everyone's embarrassment. The market that does not write off itself is gradually becoming smaller, which is tantamount to chronic suicide. Selling credit to dealers for capital turnover may easily lead to capital chain breaks that are also chronic suicides! Recently, the author visited several grass-roots dealers, and they are generally the best performers in the local community. Every time he hears a lament, he can't do it. It's not because the product is guilty. It's because the account that was sold out is not up. Seeing the price of chemical fertilizers once and again without money to purchase, they missed the best business opportunities. Without low-cost sources, there would be no greater profits. Only those who were guarding the bills were afraid to cry.
The third measure: delivery. Speaking of this move, there may be many colleagues who think that what I said is a bit far-fetched. Delivery is a good thing for the majority of farmer friends. After all, distributors are engaged in service, and delivery is also a good service method. I really agree with this statement. But what I mean by delivery is the delivery of changed taste. Too many competitors, in order to preemptive, to seize the market, many of the "mind" dealers began to pull fertilizer on the street as long as it is open to the door delivery, money can not have money. I do not know this is the so-called "delivery" and let farmers lose the opportunity to go to the agricultural shop to see the goods than the goods, the saying goes "good shopping than the three do not suffer." The farmers also enjoy it, and when they use fertilizer, they make a phone call to let the distributor send the chemical fertilizer to the field, eliminating the time to pull fertilizer. The goods that are often sent to the front door are the most profitable goods for the dealers, and are even mixed with counterfeit goods. Some distributors "opened up" their outlets because of delivery, and another part of them would also be surrounded. Farmers' friends are happy. I'll give you delivery. I don't want to deliver. The dealer became a porter.
The third half: Fudge. According to Qin Shubao's instructions, the legendary Cheng Bingjin’s half strokes were created from the first three strokes and did not become complete moves. So call it a half stroke. The author said that the third half of the dealer is also created from the first three strokes. Above, we mentioned that the series of services such as price reduction, credit, and delivery must center around a single center, which is "profit." Conventional, popular products have no profit at all. At this time many dealers have come up with a high-profit approach, selling informal fertilizers, such as the selling point of the small factory production of stolen content of compound fertilizer, and then even selling fake fertilizer. In order to achieve their own high profits. It is not easy to completely ignore the farmers’ hard-earned money. In the author's interview with the countryside, I also found many such products. Even the regular logos and addresses are not available. The author also asked many dealers what they did. They said that the results are exactly the same. They are some "harvest farmers are not harmful to farmers," "content is not enough, but not false "Such words.
Writer here is very angry. Although Cheng Jiejin’s three strokes and half are used in series, they are the essence of the axe. And what are the dealers after the three strokes are used up? In the picture, only the "closed door" is left. According to the author's understanding, some dealers have withdrawn from the stage of agricultural resources in the past two years. Most of them are half-finished and no tricks are used. The strength of dealers who rely on service and integrity has exceeded the boundaries of three strokes and half. This group of people does not fight prices with "three strokes and half" people, but fights quality, fights services, and relies on "word of mouth" to occupy their own territory in the field of agricultural resources. Here is a common example: As an ordinary consumer, when we buy goods on shopping websites, is the price the only decisive factor? of course not. Even if the products are the same, apart from the price, we have to look at the credibility of the stores and the evaluation of consumers. The decisive role for the purchase is often the credibility of the store and the consumer's evaluation, although the selected store price may not be the lowest.
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