In the first half of 2013, China's color TV market was highly competitive, including domestic famous brands including Changhong, Konka, TCL, Skyworth, and other nearly 100 domestic brands of large and small, and competed with famous foreign brands such as Philip, Toshiba and Panasonic. China color TV market. Today, Go Jiaju.com will come with you to analyze the price of color TV .
Faced with this situation, on June 9, 2014, the nine giants of the color TV industry represented by Konka and Shenzhen Wuzhou Hotel decided to end their respective battles and announced the establishment of the â€œChina Color TV Enterprise Summitâ€. The minimum price of color TV was put forward, and the meeting finally decided to formulate the minimum retail price limit for color TV sets, and the color TV price alliance was formed. However, after a short period of time, some models of Nanjing Panda brand color TV sold the lowest price in history on June 19. On June 22nd, the nine major color TV companies in Shenzhen formed a second summit in Nanjing, saying that they should implement the price limit set by the first summit. On July 8th, Xoceco 29K8 super flat color TV was launched in Beijing Gome with a price of 1980 yuan, selling 1,000 units. On July 12, the third color TV summit was held in Hong Kong. On July 15th, the â€œGome Electrical Appliancesâ€ chain store in Beijing, Tianjin and Shanghai three cities jointly launched the 1898 yuan Panda 29-inch ultra-flat large color TV. On July 22nd, the 800-seat special color TV of â€œGolden Starâ€ sold by Beijing Dazhong Electric Appliance City hit a new low of 1888 yuan. On the same day, Lehua 29-inch color TV also "skip" at the low price of 1980 yuan in Tianjin Hualian Commercial Building. Konka and TCL also urgently posted a price reduction poster to follow up. At this point, the price alliance went bankrupt.
In September 2014, another color TV price alliance was formed. Skyworth, Konka, Hisense, Changhong, TCL, Shinco and many other domestic color TV companies reached a consensus that no matter how hard the home appliance chain is, the â€œ11â€ period will definitely not participate in the price war of loss sales, preferring to out of stock and not let 32 â€‹â€‹inch and The 37-inch LCD TV has a price lower than 4,999 yuan and 7,999 yuan. However, just one week later, Suning Appliance announced in Shanghai that several 32-inch and 37-inch domestic LCDs have broken through this price defense line. Among them, there are special models for these color TV companies. According to Suning sources, LCD TVs will definitely cut prices significantly during the â€œEleventhâ€ period. Including joint venture brands, many companies have reached an agreement with Suning to provide special models with a maximum price cut of 30%. Gome also lowered the 42-inch LCD TV of SVA to 4,980 yuan. The Yongle people revealed that they will put TCL, Konka, Skyworth, SVA, Changhong, Hisense, Haier, Xoceco and Amoi. The 32-inch color TV brand has dropped below 5,000 yuan, and a 37-inch joint-venture brand LCD TV has even dropped below 7,000 yuan. The domestic color TV price alliance has once again existed in name only.
Go Jiaju.com Xiaobian does not know how to describe such a depressed color TV market, only hope to be able to turn back as soon as possible.
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